Table of Contents
- 1.The three ad formats, and how each is priced
- 1.1.Classified text ads — charged per character or per line
- 1.2.Classified display ads — charged per square centimetre
- 1.3.Display ads — charged per square centimetre, at a premium
- 2.Category-wise rate card
- 2.1.Matrimonial (Patro Patri Chai)
- 2.2.Obituary and remembrance
- 2.3.Name change
- 2.4.Property
- 2.5.Recruitment
- 2.6.Public notice, court notice and tender
- 2.7.Display advertising
- 3.What actually moves your final price
- 4.Frequently asked questions
- 5.Get your exact rate
Unlock Up to 20% Discount
Contact us today to get started with your advertising campaign.
Contact Us NowAnandabazar Patrika Ad Rates 2026: If you are pricing an advertisement in Anandabazar Patrika, the honest answer is that there is no single rate. What you pay depends on four things, in this order of impact:
- Which format you book — classified text, classified display, or display
- Which category your ad falls under
- Which edition or package you choose
- What enhancements you add — colour, border, tick, background, photograph
This page breaks down all four, category by category. If you would rather skip to a firm number for your specific ad, send us the details and we will quote it with the agency discount applied.
The three ad formats, and how each is priced
Almost every pricing question about Anandabazar Patrika resolves once you know which of these three you are booking. They are charged on completely different bases.
Classified text ads — charged per character or per line
The plainest and cheapest option. Your ad runs as continuous text inside the classified section, in the newspaper’s standard classified typeface. No logo, no image, no custom font.
Because you pay by the character, brevity is money. A 130-character matrimonial ad and a 260-character one differ by roughly double.
You can still make a text ad stand out with paid enhancements — bold type, a tick mark, a border, or a background tint. Each adds a percentage to the base rate.
Best for: matrimonial, name change, lost documents, situation wanted, remembrance, to-rent.
Classified display ads — charged per square centimetre
A middle tier that sits in the same classified pages but escapes the plain-text format. You can include a photograph, a logo, custom typography and colour. Sizes are constrained — classified display generally starts around a 3×5 cm minimum and is capped well below a full page.
Best for: matrimonial ads with a photograph, obituaries with a portrait, property listings with a site image, recruitment ads carrying a company logo.
Display ads — charged per square centimetre, at a premium
Full creative freedom. Any size, any page, including the positions that carry a premium: front page, back page, page 3, and jackets. These are priced substantially above classified display because you are buying position and attention, not just space.
Best for: brand campaigns, launches, festive advertising, large recruitment drives, tender notices requiring prominence.
Category-wise rate card
All figures below are indicative starting points for 2026 and require verification against the live rate card before you book. Rates move with edition, day of publication, and seasonal loading.
Matrimonial (Patro Patri Chai)
Anandabazar Patrika carries matrimonial classifieds on Sunday only. This single fact drives most of the pricing behaviour in this category — demand concentrates on one publication day.
| Package | Format | Indicative rate | Coverage |
|---|---|---|---|
| South Bengal editions | Classified text | Rs.44/- Per Char | Birbhum, West Bardhaman, Purulia, Bankura, West & East Medinipur, Jhargram |
| All West Bengal | Classified text | Rs.44/- Per Char | All WB editions |
| ABP + The Telegraph combo | Classified text | Rs.62/- Per Char | Near-total Bengal coverage across both mastheads |
| Classified display | Per sq.cm | Rs.515/- Per Sq Cm | Photograph permitted |
One thing worth knowing before you choose an edition: the classified page content is identical across editions. Choosing Kolkata over an all-Bengal package changes how many households see your ad, not what the ad says. Families looking for the widest response usually take the all-WB or combo package.
→ Full detail: Matrimonial ad booking in Anandabazar Patrika
Obituary and remembrance
| Format | Indicative rate | Notes |
|---|---|---|
| Classified text | Rs.17/- | Per character |
| Classified display | Rs.350/- | Per sq.cm, portrait permitted |
Obituary bookings require supporting documentation — typically a doctor’s certificate or death certificate. Where those are unavailable, a cremation certificate or municipal certificate is generally accepted. Have this ready before you book; it is the most common cause of a delayed release.
→ Full detail: Obituary ad booking and documentation
Name change
| Format | Indicative rate | Notes |
|---|---|---|
| Classified text | Rs.170/- | Per Line |
A name change advertisement is a legal step, not a marketing one. The usual sequence is: swear an affidavit before a notary, publish in one national daily and one local vernacular daily, then proceed to Gazette notification. Anandabazar Patrika satisfies the vernacular requirement in West Bengal.
→ Full detail: Name change ad process and format
Property
Published across Saturday and Sunday, which gives you two release days to choose from.
| Format | Indicative rate | Notes |
|---|---|---|
| Classified text | Rs.44/- | Per character |
| Classified display | Rs.1900/- | Per sq.cm, site image permitted |
→ Full detail: Property ad rates and timing
Recruitment
Anandabazar Patrika runs a dedicated recruitment pullout on Saturday and Sunday, targeted at both employers and job seekers. For larger hiring drives, the pullout supports full-page formats, jackets, half jackets, bookmarks and pointers.
| Format | Indicative rate | Notes |
|---|---|---|
| Classified text | Rs.51/- Per Char | Situation vacant, multiple vacancies |
| Classified display | Rs.750/- Per Char | Company logo permitted |
| Display (pullout) | As per requirements | Premium formats available |
→ Full detail: Recruitment ad rates and pullout options
Public notice, court notice and tender
These categories are usually driven by a compliance deadline rather than a budget. Rates run above ordinary classifieds because notices frequently require specific placement and prominence.
| Format | Indicative rate | Notes |
|---|---|---|
| Classified text | Rs.310/- Per Line | Standard notice formats |
| Display | Rs.60/- Per Sq Cm | Where prominence is legally required |
→ Full detail: Public notice ad format and requirements
Display advertising
| Placement | Indicative rate | Notes |
|---|---|---|
| Kolkata, run of paper | As per requirements | Colour adds a percentage |
| Front page | As per requirements | Premium loading |
| Back page | As per requirements | Premium loading |
| Page 3 | As per requirements | Premium loading |
| Jacket / half jacket | As per requirements | Availability limited, book early |
→ Full detail: Display ad sizes, positions and rates
What actually moves your final price
Character count, ruthlessly. On a per-character classified, every abbreviation you use is money saved. But do not compress so hard that the ad stops making sense — an unreadable matrimonial ad that costs ₹1,200 is worse value than a clear one at ₹1,600.
Enhancements. Colour, background, tick and border each carry a percentage loading. Used on one line, they lift response. Used on every line, they cancel out and you have simply paid more.
Edition count. Multi-edition packages are priced well below the sum of the individual editions. If you are booking two or more districts, always check the package rate first.
Timing. Book at least two days before your intended release date. Same-day and next-day bookings are frequently not accepted, and festive periods — Durga Puja in particular — carry both seasonal loading and genuine space scarcity.
Colour. On display advertising, full colour adds a percentage on the booked area rather than a flat fee, so the cost of colour scales with your ad size.
Frequently asked questions
What is the cheapest ad I can place in Anandabazar Patrika? A short classified text ad in a single district edition. For matrimonial specifically, the South Bengal editions package is the lowest entry point. Exact figures depend on your character count.
Are classified rates the same across all editions? No. Kolkata is priced highest, reflecting its circulation. District editions are lower, and multi-edition packages are cheaper than booking each edition separately.
Can I put a photograph in my ad? Only in classified display or display format. Standard classified text does not support images.
Which day do matrimonial ads publish? Sunday only. Property and recruitment run on Saturday and Sunday. Most other categories publish on any day, subject to space.
How far in advance should I book? Two days minimum. For festive periods and premium display positions, considerably further ahead.
Does the rate include ad designing? Ad drafting and design assistance are included in our service at no extra charge. The published rate covers space only.
Is GST included in these rates? Rates are quoted exclusive of GST unless stated otherwise. A GST invoice is issued with every booking.
Get your exact rate
Rate cards give you the shape of the cost. They rarely give you the number you will actually pay, because that depends on your character count, your edition mix and the discount applied to your booking.
Send us your category, preferred edition and draft ad matter, and we will come back with a firm quote — usually the same working day.
