Anandabazar Patrika Advertisement Rate Card 2026: Complete Guide | OMM Advertising

If you are a business owner, recruiter, or individual planning to publish an ad in one of India’s most widely read newspapers, you have come to the right place. Anandabazar Patrika advertisement has been the first choice for Bengali-speaking advertisers for over a century — and for very good reason. With a circulation of over 1.16 million copies and a readership crossing 58 lakh readers, reaching your audience through this newspaper is one of the smartest marketing decisions you can make in West Bengal.

But here is the challenge — finding accurate, up-to-date Anandabazar Patrika advertisement rates is not always easy. Rates vary by format, edition, colour, and position. Most websites give outdated figures. And without an agency, you often end up paying the full rate card price.

This complete guide by OMM Advertising — a trusted media buying agency based in West Bengal — breaks down everything you need to know. From display ad rates to classified text pricing, from the Kolkata main edition to district-level splits, we have covered it all. And when you are ready to book, we will get you the best agency-discounted rates available.

Why Advertise in Anandabazar Patrika?

Anandabazar Patrika was founded in 1922 and is published by the ABP Group from Kolkata, New Delhi, and Mumbai. It is the undisputed leader among Bengali-language daily newspapers — not just in West Bengal, but across every state and country where Bengali communities live.

Here is why thousands of advertisers — from small local businesses to large corporations — choose Anandabazar Patrika advertisement year after year:

• Massive reach: Over 1 crore readers across West Bengal, Tripura, Assam, and the Bengali diaspora worldwide
• Trusted brand: Over 100 years of editorial credibility — readers trust what they see in ABP
• Multiple formats: From simple text classifieds to premium full-page colour display ads
• Multiple editions: 10+ geographic editions including Kolkata, North Bengal, Bardhaman, and more
• High engagement: Bengali readers are among the most loyal newspaper readers in India
• Best for: Matrimonial, recruitment, property, public notices, brand awareness, government tenders

Types of Advertisements in Anandabazar Patrika

Before you look at the Anandabazar Patrika advertisement rate card, it helps to understand the different formats available. Choosing the right format saves money and maximises your response rate.

A. Classified Text Ads

This is the simplest and most affordable form of Anandabazar Patrika advertisement. The ad is composed purely in text — no images, no logos. You are charged per word or per line. Enhancements like coloured backgrounds, tick marks, or bold text are available at a small extra charge.

Best for: Matrimonial ads, property buy/sell/rent, name change, obituary notices, lost-and-found, job listings, public notices.

Budget level: Starts from as low as ₹250 depending on category and line count.

B. Classified Display Ads

A step above text-only, classified display ads in Anandabazar Patrika allow you to include your logo, images, custom fonts, and colour. They are charged per square centimetre and appear within specific classified pages or supplementary sections. The minimum size is typically 3 cm × 5 cm.

Best for: Education institutions, recruitment firms, builders, doctors, small businesses promoting services.

Budget level: ₹2,000 onwards depending on size, colour, and edition.

C. Display Ads (Main Newspaper)

These are the large-format ads you see spread across news pages — the most impactful form of Anandabazar Patrika advertisement. Charged per square centimetre, display ads can span multiple columns and run in full colour. Sizes range from a small 20 sq cm box to a full broadsheet page.

Best for: Brands, real estate launches, corporate campaigns, government departments, hospitals, shopping mall promotions.

Budget level: ₹20,000 and above.

D. Front Page / Premium Position Ads

Front page, back page, and page 3 positions command a premium surcharge over the base Anandabazar Patrika advertisement rate — but they also receive maximum eyeballs. These are the most sought-after positions in the paper.

Best for: Product launches, festival campaigns, political awareness drives, large brands seeking immediate mass attention.

Budget level: Significantly higher than standard display — contact OMM Advertising for premium position pricing.

Anandabazar Patrika Advertisement Rate Card 2026

Below is the most comprehensive and current Anandabazar Patrika advertisement rate card available for 2026. Rates are based on the official ABP tariff. As an authorised agency, OMM Advertising provides discounts on all of these rates — so what you pay through us is always lower than the walk-in tariff.

Classified Text Ad Rates — Category-wise

Ad Category	Pricing Basis	Booking via OMM
Matrimonial	Per Character	Rs. 44/-
Property (Buy/Sell/Rent)	Per Character	Rs. 44/-
Recruitment / Appointment	Per Character	Rs. 51/-
Obituary / Condolence	Per Character	Weekdays Rs. 17/- Sunday Rs. 20/-
Name Change	Per line	Rs. 170/-
Public Notice	Per line	Rs.310/-
Lost & Found	Per line	Rs. 170/-
Business / Services	2 Sunday	Rs.3528/-

ℹ️  Exact classified text rates depend on the specific edition, day, and any enhancements selected. Contact OMM Advertising for your personalised quote with agency discount applied.

Classified Display Ad Rates — Per Sq Cm

Ad Type	B&W Rate (per sq cm)	Colour Rate (per sq cm)
Matrimonial Classified Display	Rs. 515/- Per SqCm	Colour Premium 20%
Recruitment / Appointment	Rs. 750/- Per SqCm	Rs. 750/- Per SqCm Colour Premium 15%
Property / Real Estate	For Weekdays + Sundays Rs. 1900/- Per SqCm	For Weekdays + Sundays Rs. 1900/- Per SqCm 15% Additional
Education Institutions	Contact OMM	Contact OMM
Business & Services	Contact OMM	Contact OMM

Display Ad Rates — Kolkata Main Edition 2026

The Anandabazar Patrika display advertisement rate for the Kolkata main edition is among the highest of all Bengali newspapers — and justifiably so, given its circulation dominance. Below are indicative rates based on official ABP tariff data:

Day / Type	B&W Rate (per sq cm)	Colour Rate (per sq cm)
Monday to Thursday (Weekday)	Approx. ₹3,910	Approx. ₹5,730
Friday to Sunday (Weekend)	Approx. ₹4,070	Approx. ₹5,970
Tender / Government Notice	Approx. ₹2,800	Approx. ₹3,900
Front Page (Premium)	Surcharge applies	Surcharge applies
Back Page (Premium)	Surcharge applies	Surcharge applies
Page 3 (Premium)	Surcharge applies	Surcharge applies

⚠️  Important: These are indicative rates from the official ABP tariff card. OMM Advertising, as an authorised media agency, offers discounts below these published rates. Your actual cost through OMM will be lower. Get in touch for your actual quote.

Ad Size Reference Guide

Ad Size	Approximate Dimensions	Typical Use Case
Small Display	20 sq cm (4cm × 5cm)	Announcement, small business
Quarter Page	~200 sq cm	Product promotion, services
Half Page	~400 sq cm	Brand campaigns, launches
Full Page	~800 sq cm	Major launches, corporates
Double Spread	~1600 sq cm	Premium brand campaigns

Anandabazar Patrika Edition Guide & Rate Variation

One of the most important factors that affects your Anandabazar Patrika advertisement rate is the edition you choose. ABP publishes across multiple geographic editions, and rates vary significantly between the Kolkata main edition and district editions.

Anandabazar Patrika currently publishes the following editions and city supplements:

• Kolkata (Main Edition) — Highest circulation, highest rates, maximum brand impact
• North Bengal (Uttar Banga) — Covers Siliguri, Jalpaiguri, Cooch Behar, Darjeeling
• Bardhaman Edition — Serves Bardhaman, Asansol, Durgapur region
• Bankura-Birbhum-Purulia Edition — Targeted at the western districts
• Nadia-Murshidabad Edition — Covers central West Bengal
• Medinipur (Paschim & Purba) — East and West Midnapore districts
• South Bengal (Dakshin Banga) — 24 Parganas and surrounding areas
• City Supplements — North Kolkata, South Kolkata, Salt Lake (Purbo Kolkata), Howrah

As a rule of thumb, Anandabazar Patrika advertisement rates in district editions are meaningfully lower than the Kolkata main edition rate. This makes district editions an excellent, cost-effective choice for local businesses, real estate developers, educational institutions, and recruiters targeting a specific region.

The Saturday and Sunday classified supplements are particularly popular for Anandabazar Patrika matrimonial advertisement and property listings, as readership spikes on weekends.

Pro Tip from OMM Advertising:If your business is primarily district-focused, you can run in the district edition at a fraction of the Kolkata edition cost — and still reach hundreds of thousands of targeted local readers. OMM Advertising will help you choose the smartest edition split for your budget.

How to Book Your Ad Through OMM Advertising

Booking an Anandabazar Patrika advertisement through OMM Advertising is simple, fast, and saves you money compared to booking directly. Here is exactly how it works:

1. Choose your ad format: Classified text, classified display, or main paper display
2. Select your edition: Kolkata main, specific district edition, city supplement, or a combination split
3. Decide your dates and size: We recommend booking at least 2 days before your intended publication date. For premium positions (front page, back page), book even earlier
4. Get your quote from OMM: Call, WhatsApp, or email us. We respond within hours with an exact quote — with the agency discount already applied
5. Approve your ad creative: If you already have a ready design, send it to us as a high-resolution TIFF, PDF, or PSD file. If you do not have a design, our in-house team creates it for you at no extra charge
6. Make payment: Online via UPI, net banking, or card — or offline if preferred
7. Receive your confirmation: After the ad is published, we send you a tear sheet or e-paper copy as proof of publication

Why Book Through OMM Advertising Specifically?

• Agency-discounted rates: You pay less than the official ABP tariff card
• Local expertise: We are a West Bengal-based agency — we know ABP’s market inside out
• Free ad design: Our creative team designs your ad at no extra cost
• All formats covered: From a ₹300 matrimonial text ad to a ₹8 lakh full-page colour campaign
• Dedicated account manager: One point of contact for everything — no running around
• Fast turnaround: We confirm and submit your ad within 24 hours of booking
• Proof of publication: You receive documentary confirmation after every ad run

Ready to Book Your Anandabazar Patrika Ad? Get your agency-discounted rate quote from OMM Advertising today. Call / WhatsApp: 8274008004 Email: info@ommadvertising.com www.ommadvertising.com

Frequently Asked Questions

Here are the most common questions we receive about Anandabazar Patrika advertisement rates and the booking process at OMM Advertising.

Q1. What is the minimum cost to advertise in Anandabazar Patrika?

Classified text ads start from as low as ₹250 depending on the category and number of lines. Classified display ads in Anandabazar Patrika start from around ₹2,000. Main paper display ads typically start from ₹20,000 upwards. Contact OMM Advertising for the exact minimum for your specific requirement.

Q2. How is the display ad rate calculated?

The Anandabazar Patrika display advertisement rate is calculated based on the total ad size in square centimetres. Additional charges apply based on whether the ad is black-and-white or colour, and whether it runs in a premium position like the front page, back page, or page 3. Weekday and weekend rates may also differ slightly.

Q3. Can I book an ad only in a specific district edition?

Yes, absolutely. Anandabazar Patrika advertisement rates in district editions are considerably lower than the Kolkata main edition, making them ideal for businesses targeting a specific region. OMM Advertising handles all district edition bookings across Bardhaman, North Bengal, Medinipur, Nadia-Murshidabad, and more.

Q4. How far in advance do I need to book?

For standard classified and display ads, we recommend booking at least 2 days before your intended publication date. For premium positions such as the front page or back page, earlier booking is strongly advised as these positions fill up quickly — especially around festivals and peak advertising seasons.

Q5. Does OMM Advertising offer discounts on the official ABP rates?

Yes. As an authorised advertising agency, OMM Advertising offers agency-level discounts on the official Anandabazar Patrika advertisement rate card across all formats and editions. The discount is applied automatically to your quote — you always pay less through us than if you booked directly.

Q6. What file format should I send my ad creative in?

For display ads, please send your creative in high-resolution TIFF, PDF, or PSD format at a minimum resolution of 300 DPI. If you do not have a ready design, OMM Advertising’s in-house creative team will design the ad for you at no additional charge.

Q7. Is Sunday the best day to advertise in Anandabazar Patrika?

Sunday editions generally carry the highest readership, making them excellent for display brand campaigns. However, the Saturday and Sunday classified supplements are the most popular for Anandabazar Patrika matrimonial advertisements and property listings. For recruitment and appointment ads, weekday editions often perform equally well. Our team will advise you on the best day for your specific category.

Q8. Can OMM Advertising handle repeat bookings or ongoing campaigns?

Yes. OMM Advertising specialises in managing ongoing media campaigns in Anandabazar Patrika and other leading print publications across West Bengal. We offer campaign calendars, creative rotation, edition management, and consolidated billing — everything you need for a smooth, professional advertising operation.

Final Thoughts — Book Your Anandabazar Patrika Ad with OMM Advertising

Anandabazar Patrika has been the heartbeat of Bengali media for over 100 years. Whether you are a family looking for a life partner through a matrimonial advertisement in Anandabazar Patrika, a business launching a new product, or a recruiter seeking the best talent in West Bengal — there is no better platform to reach your audience in print.

The Anandabazar Patrika advertisement rate card 2026 offers options for every budget — from a small ₹250 classified to a multi-lakh full-page brand campaign. And when you book through OMM Advertising, you get the best possible rate, free creative support, and a seamless booking experience from start to finish.

Do not pay the walk-in tariff when you can pay the agency rate. Talk to OMM Advertising today.

Get Your Free Quote Now Book your Anandabazar Patrika advertisement at the lowest guaranteed agency rate. Call / WhatsApp: 8274008004 Email: info@ommadvertising.com www.ommadvertising.com OMM Advertising — Your Trusted Media Partner in West Bengal