Best Classified Ad Packages in Newspaper with FREE Insertions — OMM Advertising

If you have ever tried booking a classified ad in newspaper directly, you already know the experience – long calls, confusing rate cards, no clarity on what you actually get for the money. What most people do not know is that through a trusted classified ad agency, the same publications offer curated packages with significant discounts and — in several cases — completely free additional insertions that are simply not listed anywhere publicly.

At OMM Advertising, we have negotiated directly with India’s leading newspapers to bring our clients some of the most competitive classified advertisement in newspaper packages available today. This article breaks down every active package — what it includes, what it costs, what you get free, and which one is right for your specific need.

Why Booking Through a Classified Ad Agency Actually Saves You Money?

Most advertisers assume that going directly to a newspaper will get them the best rate. In practice, the opposite is true. Publications maintain volume-based relationships with established agencies, and those relationships come with benefits that individual advertisers never see — pre-negotiated rates, combo packages, and free insertion deals that are offered exclusively through agency channels.

When you book your classified ads in newspaper through OMM Advertising, you are not paying an extra middleman — you are accessing a pricing tier that does not exist on the newspaper’s public rate card. The packages listed below are real examples of that difference.

Times of India — Multi-Publication Classified Ad Packages

The Times of India classified packages offered through OMM Advertising are designed for advertisers who want simultaneous reach across three distinct, high-value publications in a single booking. Both packages cover the same publication combination:

• Times of India — Weekday + Sunday
• Ei Samay — Weekday + Sunday
• Economic Times — Wednesday

That is 5 insertions across 3 newspapers — English mass market, Bengali urban daily, and India’s top business newspaper — all coordinated and published through a single booking.

Package Comparison

Package	Total Insertions	Publications Covered	Rate
TOI Standard Package	5 Ads	TOI (Wkday+Sun) + Ei Samay (Wkday+Sun) + ET (Wed)	Rs. 3,675/-
TOI Premium Package	5 Ads	TOI (Wkday+Sun) + Ei Samay (Wkday+Sun) + ET (Wed)	Rs. 10,080/-

The difference between the two packages is ad size and format. The Standard package suits compact text classified ads in newspaper — concise, word-efficient announcements. The Premium package accommodates larger classified display formats where the advertiser needs more space, a visual element, or a prominent position within the section.

What makes this combination strategically strong:

The Wednesday Economic Times insertion targets business owners, senior managers, and finance professionals at the mid-point of the working week — when they are actively engaged with business decisions. The TOI weekday insertion catches professionals during their morning commute routine. And the Sunday insertions in both TOI and Ei Samay reach the same audience in a relaxed, unhurried state — exactly the right mindset for responding to a job listing, property inquiry, or service advertisement.

Three newspapers. Three reader segments. Five insertions. One booking.

ABP (Anandabazar Patrika) — Category-Specific Packages with FREE Sunday Insertions

Anandabazar Patrika is the highest-circulated Bengali daily in India, with a readership exceeding 5.8 million per issue. The packages below are active offers for specific advertising categories — and four of them include a completely free Sunday insertion when you pay for one.

Sunday matters more than any other day in print classified advertising. Families browse matrimonial listings on Sunday mornings. Job seekers scan recruitment ads over the weekend. Property buyers make site-visit decisions on Sundays. A free Sunday insertion is not a token gesture — it is a genuinely valuable second opportunity to reach the same high-intent readership at zero additional cost.

1. Matrimony — ABP Classified Package

Detail	Information
Rate	Rs. 5,544/-
Format	B&W
Insertions	2 Sundays
You Pay For	1 Sunday
You Get Free	1 Sunday — FREE
Effective Cost Per Sunday	Rs. 2,772/-
You Save	Rs. 2,772/-

For families placing a matrimonial classified advertisement in newspaper, two Sunday insertions in ABP is the gold standard. The first Sunday plants awareness. The second Sunday, coming a week later, captures families who missed the first or who are now further along in their search. At an effective rate of Rs. 2,772/- per Sunday in ABP — with its unmatched Bengali readership — this is one of the best-value matrimonial advertising options in West Bengal.

2. Business — ABP Classified Package

Detail	Information
Rate	Rs. 3,528/-
Format	Colour
Insertions	2 Sundays
You Pay For	1 Sunday
You Get Free	1 Sunday — FREE
Effective Cost Per Sunday	Rs. 1,764/-
You Save	Rs. 1,764/-

This package is available in Colour — a meaningful advantage in the classified section where most surrounding ads are black and white text. A colour business classified ad commands attention instantly. Whether you are promoting a franchise opportunity, a new service, a dealership offer, or a business partnership announcement, colour visibility combined with two Sunday insertions at Rs. 1,764/- effective per insertion makes this one of the most cost-efficient packages across all categories.

3. Recruitment — ABP Ityadi + Karmakhetra Combo

Detail	Information
Rate	Rs. 6,962/-
Format	B&W
Insertions	ABP Ityadi + ABP Karmakhetra
Coverage	General classified readers + Dedicated job seekers
Value	Two sections for the price of one combined rate

This is not a standard single-section placement. Your recruitment classified ad appears in two separate sections of ABP simultaneously:

ABP Ityadi carries the general classified section — read by ABP’s full daily audience, including readers who may not be actively job-hunting but might refer the opportunity to someone who is.

ABP Karmakhetra is ABP’s dedicated employment supplement — read specifically by candidates in active job-search mode, scanning every listing with intent to apply.

Most agencies book one or the other. Through OMM Advertising, you get both at a single combined rate of Rs. 6,962/-, reaching both passive and active candidate audiences in a single coordinated insertion.

4. Recruitment — ABP Saturday + Sunday Bundle

Detail	Information
Rate	Rs. 11,025/-
Format	B&W
Insertions	Saturday + Sunday (2 consecutive days)
Effective Cost Per Day	Rs. 5,512/-
Best For	Urgent hiring, large-scale drives

When hiring timelines are tight or application volumes need to be maximised, two consecutive days in ABP delivers results that a single insertion simply cannot. Saturday creates first awareness — candidates see the listing, think it over, discuss with family. Sunday converts that consideration into an application. The two-day compounding effect is well recognised among experienced recruitment advertisers. This bundle packages both days at a rate that is meaningfully lower than booking each day separately.

5. Property — ABP Classified Package

Detail	Information
Rate	Rs. 6,006/-
Format	B&W
Insertions	1 Sunday
Free Insertions	None
Best For	Property sale, rent, new project launch

Property inquiries in West Bengal are overwhelmingly driven by Sunday newspaper browsing. A single, well-placed Sunday classified advertisement in newspaper in ABP reaches more active buyers in one day than multiple weekday insertions combined. At Rs. 6,006/- for a Sunday property classified in ABP, the cost-per-qualified-inquiry is consistently among the lowest available across any advertising medium for real estate in Kolkata and West Bengal.

6. Health — ABP Classified Package

Detail	Information
Rate	Rs. 3,528/-
Format	Colour
Insertions	2 Sundays
You Pay For	1 Sunday
You Get Free	1 Sunday — FREE
Effective Cost Per Sunday	Rs. 1,764/-
You Save	Rs. 1,764/-

Hospitals, clinics, diagnostic centres, wellness brands, and healthcare practitioners benefit enormously from colour presentation in the classified section. This package mirrors the Business package in structure — Colour format, two Sundays, one free — but is categorised under Health, making it visible to readers specifically browsing health-related listings. At Rs. 1,764/- effective per colour Sunday insertion in ABP, this is one of the most affordable health advertising packages in Bengali print media.

The Telegraph — Recruitment Package with FREE Sunday Insertion

Detail	Information
Rate	Rs. 6,962/-
Format	B&W
Insertions	2 Sundays
You Pay For	1 Sunday
You Get Free	1 Sunday — FREE
Effective Cost Per Sunday	Rs. 3,481/-
You Save	Rs. 3,481/-

The Telegraph and ABP serve different primary audiences. ABP dominates the Bengali-medium readership. The Telegraph is the newspaper of choice for Kolkata’s English-educated professional class — senior managers, doctors, lawyers, academics, government officers, and corporate executives. A recruitment classified ad in The Telegraph consistently attracts candidates with higher academic credentials and more senior professional profiles.

Two Sunday insertions at Rs. 3,481/- effective per Sunday give you access to this talent pool at a rate that is frankly difficult to find outside of an agency booking. If your open position requires English-medium qualifications, a professional background, or experience in a structured corporate environment, The Telegraph Sunday recruitment package is the right vehicle.

Complete Package Summary — At a Glance

Newspaper	Category	Rate	Format	Insertions	FREE Benefit	Effective Rate/Insertion
ABP	Matrimony	Rs. 5,544/-	B&W	2 Sundays	1 Sunday FREE	Rs. 2,772/-
ABP	Business	Rs. 3,528/-	Colour	2 Sundays	1 Sunday FREE	Rs. 1,764/-
ABP	Recruitment	Rs. 6,962/-	B&W	Ityadi + Karmakhetra	Dual-section coverage	Two sections, one rate
ABP	Recruitment	Rs. 11,025/-	B&W	Saturday + Sunday	2-day bundle pricing	Rs. 5,512/- per day
ABP	Property	Rs. 6,006/-	B&W	1 Sunday	—	Rs. 6,006/-
ABP	Health	Rs. 3,528/-	Colour	2 Sundays	1 Sunday FREE	Rs. 1,764/-
The Telegraph	Recruitment	Rs. 6,962/-	B&W	2 Sundays	1 Sunday FREE	Rs. 3,481/-
TOI + Ei Samay + ET	All Categories	Rs. 3,675/-	Standard	5 Insertions	3-paper combo	Rs. 735/- per insertion
TOI + Ei Samay + ET	All Categories	Rs. 10,080/-	Premium	5 Insertions	3-paper combo	Rs. 2,016/- per insertion

Total potential saving from free insertions alone: Up to Rs. 9,009/- across Matrimony, Business, Health (ABP) and Recruitment (Telegraph) packages — if booked through OMM Advertising.

How to Book Your Classified Ad Package

Booking is straightforward. Reach the OMM Advertising team, share your category, preferred publication, and target date — and the team handles everything from that point: ad composition, deadline coordination, publication confirmation, and tear sheet delivery.

OMM Advertising 3/3, Swami Vivekananda Road, Dum Dum, Kolkata — 700074 

Phone: +91 8274008004 | +91 7044476666 

Email: info@ommadvertising.com 

Website: ommadvertising.com 

Hours: Mon–Fri: 10:00 AM – 7:00 PM | Sat: 10:00 AM – 4:30 PM

New clients are eligible for an additional discount on their first ad booking with OMM Advertising. All rates are subject to confirmation at the time of booking.