Times of India Advertisement Rate Card 2026: Complete Guide | OMM Advertising

There are newspapers. And then there is Times of India. Founded in 1838 as The Bombay Times and Journal of Commerce, renamed in 1861, and now carrying a verified circulation of over 30 lakh copies and a readership of 7.6 million — TOI is not just the most-read English newspaper in India. By some measures, it is the most-read English newspaper in the world. For any brand, business, or organisation that needs to reach India’s English-reading, urban, high-income audience, there is no more powerful print advertising platform available anywhere.

The problem most advertisers run into is not whether to advertise in Times of India — it is figuring out the rates. The Times of India advertisement rate card is not a simple one-page document. Rates vary by city edition, by format, by page position, by size, by supplement, by colour, and by day of publication. A classified text ad in Kolkata is priced completely differently from a jacket ad in Mumbai. A Times Ascent recruitment listing follows a different rate structure entirely from a main-paper display ad. And none of it is easy to navigate without an agency.

That is exactly why this guide exists. OMM Advertising — an authorised media agency with direct relationships across all major Indian publications — has compiled the most comprehensive, current, and practical breakdown of Times of India advertisement rates in 2026 available anywhere. And when you are ready to book, we will make sure you pay the agency rate — not the walk-in tariff.

Why Times of India Remains India’s Most Powerful Print Media?

The case for advertising in Times of India starts with a single number: 7.6 million daily readers. That is not digital page views. That is not the unique monthly visitors. That is 7.6 million human beings who physically hold the newspaper and read this newspaper in every single day — a verified, engaged, and overwhelmingly urban readership that no other English publication in India comes close to matching.

But the reach argument alone does not fully explain why serious brands keep coming back to TOI advertising year after year. The deeper reason is credibility. In a media environment saturated with digital noise, manipulated metrics, and ad fraud, a Times of India advertisement is seen. It cannot be skipped. It cannot be blocked. While nearly 38% of internet users now run some form of ad blocker, a full-page display in the Times of India reaches every reader who opens that page — without exception, without algorithm, without competition from seven other ads stacked in the same viewport.

Here is a quick summary of why brands across every category choose to advertise in Times of India:

• 7.6 million verified daily readers — the largest English-language newspaper readership in India
• 45+ city editions — from Mumbai and Delhi to Kolkata, Bengaluru, Hyderabad, Pune, Chennai, and beyond
• Multiple supplement ecosystems — Times Ascent, Bombay Times, Calcutta Times, Times Property, Education Times, and more
• 100% viewability — no ad blockers, no skipping, no algorithm deciding whether your ad appears
• Demographic precision — urban, educated, English-reading, high-income — the exact audience most brands want most
• Brand credibility transfer — appearing in India’s most trusted English newspaper associates your brand with that trust

Whether you are a national brand running a full-page launch campaign, an SME targeting one city, or an individual placing a matrimonial classified, Times of India advertising offers a format and a budget level that works for you. And OMM Advertising ensures you get there at the best possible rate.

Types of Advertisements Available in Times of India

The Times of India advertisement rate you pay is directly tied to the format you choose. TOI offers one of the widest ranges of advertising formats of any newspaper in India — from a minimal classified text ad to a full newspaper jacket wraparound. Choosing the right format before you look at pricing is essential, because the formats are structurally different from each other.

A. Classified Text Ads

The most affordable entry point into Times of India advertising. The ad is published as plain text, charged per line, with a minimum of five lines. Enhancements like coloured backgrounds, tick marks, and bold borders are available at a small additional charge and significantly improve the visibility of your listing on a densely populated classified page.

Best for: matrimonial listings, property buy/sell/rent, name change, obituary, lost and found, personal announcements, job postings.

Budget level: Starts from approximately ₹1,000 depending on city and category. Most cost-effective format available.

B. Classified Display Ads

A step above pure text, Times of India classified display ads allow you to incorporate logos, images, custom fonts, and colour within the classified section. Charged per square centimetre with a minimum size of 3×5 cm, these ads are the right choice when you need more visual impact than a text listing but are working with a smaller budget than a full display campaign.

Best for: recruitment firms, education institutions, real estate developers, businesses promoting services, obituary ads with photos.

Budget level: Approximately ₹1,250 and above for minimum size.

C. Display Ads (Main Newspaper)

The core Times of India display advertisement format — the large-format ads that appear alongside editorial content and can span from a small box to a full broadsheet page. These are charged per square centimetre, with no upper size limit. Front page, back page, and page 3 positions command the highest premiums. Display ads can run in black and white or colour, with colour attracting higher rates but significantly better readership impact.

Best for: brand campaigns, product launches, corporate announcements, real estate projects, government departments, hospitals, and any advertiser wanting maximum visual impact.

Budget level: ₹20,000 and above. Full-page campaigns range from ₹3 lakh to ₹6 lakh depending on edition and position.

D. Jacket Ads and Premium Innovation Formats

The most premium format in all of Times of India advertising. A jacket ad is an extra page added in front of the newspaper, creating a wraparound cover. When a reader picks up the paper that morning, the first thing they see — before any headline, before any news — is your brand. There is simply no more impactful single-day advertising position in all of Indian print media.

Beyond jackets, TOI also offers innovation formats including Gatefold ads (fold-out extended canvases), Bookmarks (slender inserts tucked inside pages), Ear Panels (the small boxes that sit beside the newspaper masthead), Skybus ads, and fully custom creative innovation campaigns. These are tools for brands that want to be not just seen but remembered.

Best for: premium brand launches, automobile reveals, FMCG campaigns, retail events, IPL or Diwali season campaigns where maximum impact is non-negotiable.

Budget level: ₹2 lakh to ₹15 lakh and above depending on format and edition.

Times of India Advertisement Rate Card 2026 — All Formats

Below is the most complete guide to the Times of India advertisement rate card available for 2026. These are indicative rates based on publicly available tariff information across multiple authorised agencies. As an authorised media partner, OMM Advertising applies agency-level discounts on all of these rates — ensuring you always pay less than the standard walk-in tariff.

Classified Text Ad Rates — City-wise 2026

TOI classified text ad rates vary significantly across cities. Here is the indicative rate structure for the most popular editions:

City / Edition	5-Line Base Rate	Extra Line Charge	OMM Agency Rate
Mumbai	Approx. ₹3,500	₹700 per line	Contact OMM
Delhi / NCR	Approx. ₹5,000	₹1,000 per line	Contact OMM
Bengaluru	Approx. ₹2,350	₹588 per line	Contact OMM
Kolkata	Approx. ₹2,150	₹430 per line	Contact OMM
Pune / Ahmedabad	Contact OMM	Contact OMM	Contact OMM
Chennai / Hyderabad	Contact OMM	Contact OMM	Contact OMM

ℹ️  Note: Indicative base rates from official TOI tariff data. OMM Advertising’s agency discount reduces your actual cost. Contact us for your city-specific quote.

Classified Display Ad Rates — Per Sq Cm

Category	Rate Basis	B&W Rate	Colour Rate
Matrimonial	Per sq cm	Contact OMM	Contact OMM
Recruitment / Appointment	Per sq cm	Contact OMM	Contact OMM
Property / Real Estate	Per sq cm	Contact OMM	Contact OMM
Education	Per sq cm	Contact OMM	Contact OMM
Obituary / Public Notice	Per sq cm	Contact OMM	Contact OMM
Business & Services	Per sq cm	Contact OMM	Contact OMM

Display Ad Rates — Size-wise (Indicative Ranges 2026)

These are the most searched rate categories in the Times of India display advertisement rate universe. All figures are indicative and vary by edition, day, and position:

Ad Size	Approx. Dimensions	Indicative Rate Range	Best For
Quarter Page	~400 sq cm	₹50,000 – ₹1,50,000	Product promos, service brands
Half Page	~825 sq cm	₹1,00,000 – ₹3,00,000	Brand campaigns, launches
Full Page	~1,760 sq cm	₹3,00,000 – ₹6,00,000	Major brand campaigns
Front Page Display	Min. 4×5 cm	₹5,00,000 – ₹8,00,000	National launches, top-tier brands

Jacket Ad & Premium Innovation Format Rates 2026

The Times of India jacket advertisement rate is one of the most searched — and least transparently published — pieces of rate information in Indian print advertising. Here is the current indicative rate structure:

Premium Format	Indicative Rate Range	Coverage Area	Best For
Jacket Front Side	₹3,00,000 – ₹10,00,000	~1,579 sq cm	Maximum brand impact — first thing readers see
Jacket Back Side	₹2,00,000 – ₹7,00,000	~1,727 sq cm	Strong visibility at lower cost than front
Jacket Both Sides	₹5,00,000 – ₹15,00,000	Full wraparound	Complete brand ownership of the day
Pointer Ad	₹5,000 – ₹50,000	Small strategic box	Budget-friendly, precise placement
Front Page Advertisement	₹5,00,000 – ₹8,00,000	Premium strip/box	National brands, product launches
Skybus / Gatefold / Innovation	Contact OMM	Custom	Brand storytelling, festive campaigns

⚠️  Important: Jacket and premium format rates vary significantly by edition, date, demand, and negotiation. These figures are indicative ranges based on publicly available data. OMM Advertising negotiates directly with TOI for agency-preferential rates on all premium inventory. Contact us before assuming any position is out of your budget — the agency rate is often significantly lower than the published tariff.

Ad Size Reference Guide — Times of India Standard Sizes

Size Name	Dimensions (approx.)	Area (sq cm)	Typical Use
Full Page	33 cm W × 52 cm H	~1,760 sq cm	Major campaigns, brand launches
Half Page (H)	33 cm W × 26 cm H	~825 sq cm	Brand campaigns, recruitment
Quarter Page	16 cm W × 26 cm H	~400 sq cm	Product promos, services
Jacket Front	Full page wraparound	~1,579 sq cm	Premium brand statements
Classified Display	Min. 3 cm W × 5 cm H	Min. 15 sq cm	Obituary, recruitment, education
Pointer	Small box near masthead	Custom	Quick announcements, pointer ads

Get Your Exact Times of India Ad Rate — Call OMM Advertising Agency-discounted rates on all TOI formats, editions & supplements. Call / WhatsApp: 8274008004    Email: info@ommadvertising.com www.ommadvertising.com

Times of India City Editions & Supplements — Complete Guide

One of the biggest advantages of Times of India advertisement over most other Indian newspapers is its geographic flexibility. You can advertise in one city, ten cities, or all of India — with a single agency managing every booking. Understanding which edition and which supplement makes sense for your brand is a critical part of getting the most from your TOI advertisement rate.

Major City Editions — Reach & Rate Overview

TOI publishes across an extraordinary range of Indian cities. Here are the key editions and their strategic relevance for advertisers:

• Mumbai: The flagship edition. Highest circulation, highest rates, highest brand credibility. Mumbai TOI is the benchmark against which all other English newspaper rates in India are measured
• Delhi / NCR: The second-largest edition and the single most important market for government-facing advertisers, public notices, and national policy campaigns. Rates are the highest of all city editions
• Bengaluru: The tech and startup capital edition. Strong IT, education, and consumer brand readership. Rates are accessible relative to Mumbai and Delhi
• Kolkata: The Calcutta Times supplement makes TOI relevant to Bengal’s English-reading premium market. Rates are among the most affordable across major metro editions
• Hyderabad, Pune, Chennai, Ahmedabad: Strong second-tier editions with growing readership and significantly more accessible rates than the top-four metros
• Smaller city editions — Jaipur, Lucknow, Bhopal, Nagpur, Chandigarh, Guwahati: Ideal for regional campaigns targeting Tier-2 audiences at fraction of metro rates

TOI Supplements — The Advertiser’s Hidden Advantage

Most advertisers think of the Times of India as a single newspaper. The reality is that TOI is an entire media ecosystem of supplements, each with its own readership profile, publication schedule, and rate structure. And supplements almost always offer better value per reader than the main paper — lower rates, more targeted audience, and less advertising clutter.

Supplement	Published	Target Audience	Best Ad Categories
Times Ascent	Every Wednesday (all editions)	Job seekers, HR professionals	Recruitment, appointment ads
Bombay Times / City Times	Daily (city-specific)	Elite, upper-class urban	Lifestyle, retail, events, F&B
Calcutta Times	Daily (Kolkata)	Premium English readers in Bengal	Lifestyle, fashion, restaurants
Education Times	Weekly	Students, parents, educators	Institutions, coaching, courses
Times Property	Fri–Sun (most editions)	Property buyers and investors	Real estate, builders, developers
Business by Bids	Weekly	Corporate, government	Public notices, tenders, compliance

OMM Advertising’s Supplement Strategy Tip:If your budget does not stretch to a full-page main-paper display, a well-positioned ad in the right TOI supplement often delivers better-qualified leads at a fraction of the cost. A recruitment firm advertising in Times Ascent reaches every active job seeker in India who reads TOI — far more relevant than a generic main-paper display. OMM Advertising will build you a supplement strategy that maximises ROI on your total media budget.

Best Days to Advertise by Category

The day you choose to publish your Times of India advertisement matters as much as the format. Here is the optimal day guide by category:

Ad Category	Best Publication Day	Reason
Matrimonial	Sunday	Highest matrimonial readership of the week
Property (Buy/Sell/Rent)	Fri, Sat, Sun	Weekend property planning decisions
Recruitment / Jobs	Wednesday + Sunday	Times Ascent Wednesday + peak Sunday
Brand / Display	Any day	Weekdays lower rate; Sunday maximum eyeballs
Name Change / Obituary	Any day	Accepted all days; obituaries run daily
Public Notice / Tender	Any day	Business by Bids supplement also available

How to Book Your Times of India Advertisement Through OMM Advertising

Booking a Times of India advertisement through OMM Advertising is one of the most straightforward and cost-effective things your marketing team can do. Here is the complete process, step by step:

1. Choose your ad format: Classified Text, Classified Display, Display (main paper), Jacket, or Innovation format
2. Select your edition: One city, multiple cities, a regional combination, or an All-India national package
3. Choose your supplement (if applicable): Times Ascent for recruitment, Calcutta Times for Bengal lifestyle, Times Property for real estate, Education Times for institutions
4. Decide your position and size: Front page, back page, page 3, inside pages, or supplement. Full page, half page, quarter page, or custom size
5. Get your quote from OMM: Call, WhatsApp, or email. We come back with a complete, transparent quote — agency rate applied, no hidden charges — within a few hours
6. Submit your creative: Send your ad in high-resolution PDF, JPEG, TIFF, or EPS format. Make sure you book and submit at least 2–3 days before your intended publication date. For Times Ascent, the deadline is Monday by 4 PM for Wednesday publication. If you need design help, OMM’s team creates it at no extra charge
7. Confirm booking and pay: Online via UPI, net banking, or card. Or offline if preferred. Position is secured upon payment
8. Receive publication proof: After your ad appears, OMM sends you a tear sheet and/or e-paper copy as documentary proof. Keep this for your records

Why OMM Advertising for Your TOI Campaign?

• Agency-discounted rates: You always pay less than the official TOI tariff card — this is the most immediate, tangible benefit
• Pan-India coverage: OMM handles bookings across all 45+ TOI editions from a single point of contact. No juggling multiple agencies for multiple cities
• Supplement expertise: We know which supplement delivers best for which category — and we tell you, even when it means a smaller booking for us
• Free ad design: Creative support for classified, display, and supplement ads included at no additional charge
• Deadline management: We track every city edition deadline and Times Ascent Monday cutoff — you never miss a date
• Corporate account management: Regular advertisers get a dedicated account manager and consolidated monthly billing
• 100% transparent pricing: The quote you receive is the amount you pay. No surprises, no add-ons
• Proof of every publication: Documentary confirmation after every single ad run, every edition

Book Your Times of India Ad Today Classified • Display • Jacket • Times Ascent • All 45+ Editions Agency rates • Free creative • Pan-India coverage • Proof of publication Call / WhatsApp: 8274008004    Email: info@ommadvertising.com www.ommadvertising.com OMM Advertising — India’s Trusted Media Partner

Frequently Asked Questions — Times of India Advertisement Rates

Here are the most common questions we receive about Times of India advertisement rates and the booking process at OMM Advertising.

Q1. What is the minimum cost to advertise in Times of India?

The minimum Times of India advertisement rate depends entirely on your format and city. Classified text ads start from approximately ₹1,000 for smaller city editions like Kolkata or Bengaluru, and around ₹3,500 to ₹5,000 for Mumbai and Delhi. Classified display ads start from around ₹1,250 for the minimum 3×5 cm size. Main-paper display campaigns typically start from ₹20,000 and above. Contact OMM Advertising for the exact minimum for your specific format and city — with agency discount applied.

Q2. How is the Times of India display ad rate calculated?

The Times of India display advertisement rate is calculated per square centimetre of ad area. The total cost is your ad’s area in sq cm multiplied by the per-sq-cm rate for that edition and page position. Front page, back page, and page 3 command premium surcharges over inner page rates. Colour ads attract higher rates than black and white. Weekend editions may carry marginally higher rates than weekday editions for some categories.

Q3. What is a jacket ad in Times of India and how much does it cost?

A Times of India jacket advertisement is an extra page wrapped around the front of the newspaper — so your ad is literally the first thing every reader sees before any news. It is the most impactful single-day print ad position available in India. Jacket front side rates range from approximately ₹3 lakh to ₹10 lakh. Jacket back side ranges from ₹2 lakh to ₹7 lakh. Jacket both sides range from ₹5 lakh to ₹15 lakh. These are indicative ranges — exact rates depend on the edition and date. Contact OMM Advertising for a negotiated jacket rate quote.

Q4. Which city edition of Times of India has the highest rates?

The Delhi and Mumbai editions command the highest Times of India advertisement rates due to their dominant circulation and advertiser demand. Delhi rates are generally slightly higher than Mumbai for government and national campaign formats. Bengaluru, Kolkata, Pune, and Hyderabad offer more accessible rate points while still delivering large, high-quality readership bases. OMM Advertising can help you select the most cost-effective city combination for your campaign geography and budget.

Q5. What is Times Ascent and when should I advertise in it?

Times Ascent is the recruitment and career supplement of Times of India, published every Wednesday with all editions. It is the most widely read newspaper recruitment supplement among English-speaking job seekers in India. Booking deadline for Times Ascent is Monday by 4 PM for Wednesday publication. If your organisation is actively hiring and wants to reach qualified English-speaking candidates across India, a Times Ascent advertisement is almost always more cost-effective than a main-paper display ad for the same purpose.

Q6. Does OMM Advertising offer discounts on Times of India ad rates?

Yes, absolutely. As an authorised advertising agency, OMM Advertising applies agency-level discounts on the official Times of India advertisement rate card across every format, edition, and supplement. Beyond the standard agency discount, TOI also offers volume-based, frequency-based, and campaign-duration-based discounts for larger bookings — all of which OMM negotiates on your behalf. The quote you receive from us is always the lowest rate legitimately available for your booking.

Q7. How far in advance do I need to book a Times of India ad?

For standard classified and display ads, submit your booking and creative at least 2–3 days before your intended publication date. For Times Ascent, the deadline is Monday by 4 PM for Wednesday’s paper. For premium positions like the front page, jacket, or special festive editions, earlier booking is strongly advised — these positions fill up weeks to months in advance during high-demand periods. OMM Advertising tracks all Times of India edition deadlines and handles submissions on your behalf so you never miss a date.

Q8. Can I book a Times of India ad in multiple cities at once?

Yes. OMM Advertising specialises in multi-city Times of India advertising campaigns across all 45+ TOI editions. We build custom edition combinations based on your campaign geography, creative adaptation requirements, and budget. Multi-city campaigns booked through OMM benefit from consolidated billing, unified creative management, and negotiated multi-edition package rates that are not available to single-city advertisers.

Final Thoughts — Advertise in Times of India at the Best Rate, Through OMM Advertising

The Times of India has been India’s most trusted English newspaper for over 185 years. Its 7.6 million daily readers represent the most valuable English-speaking audience in the country — urban, educated, high-income, and actively engaged with the content they read. For any brand that wants to be taken seriously in India, appearing in Times of India is not just an advertising decision. It is a positioning statement.

The Times of India advertisement rate card 2026 covers every format and budget point — from a ₹1,000 classified text ad in Kolkata to a ₹15 lakh jacket wraparound in Mumbai. The right format, the right edition, and the right position are out there for your brand. OMM Advertising finds it for you, books it at the lowest agency rate, handles the creative, and delivers proof of publication.

Stop paying the walk-in tariff. Start advertising smarter. Contact OMM Advertising today.

Get Your Free Times of India Ad Rate Quote Lowest guaranteed agency rates across all TOI formats and 45+ city editions. Call / WhatsApp: 8274008004    Email: info@ommadvertising.com www.ommadvertising.com OMM Advertising — Your Trusted Times of India Media Partner